Information Rules is a 1999 book by Carl Shapiro and Hal Varian applying traditional economics to modern information-based technologies .  The book business strategies examined Appropriate to companies That deal in information, Given the high “first copy” and low “subsequent copy” costs of commodities information, Such As Music CDs original texts gold.
The book examined competing standards , and how a company might impact Widespread consumer acceptance of one over Reviews another, Such As VHS versus Betamax , or HD DVD versus Blu-ray . The book mentions possible business strategies of such publishers as Encyclopædia Britannica .
- Knowledge and Decisions (book)
- Book excerpt in BusinessWeek magazine.
- Book excerpt in Google Books
- Jump up^ http://www.amazon.com/dp/087584863X